For a while, container shipping forgot what normal felt like. Extraordinary profits blurred into strategy, and what began as an emergency response to pandemic chaos slowly hardened into a belief that the industry had been permanently re-rated. Now the correction is arriving, not with a crash but with a long, grinding realization that the rules never actually changed. The “structural reset” language coming out of industry circles is less a forecast than an admission: the supercycle is done, and carriers are being dragged back into a business model they briefly escaped.